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Proactive Acceptable Use Policy

Acceptable Use Policy


This Acceptable Use Policy sets out the terms between you and us under which you may access (including any websites that resolve to this website) (the “Website"). This Acceptable Use Policy applies to all users of, and visitors to, the Website.

Your use of the Website means that you accept, and agree to abide by, all the terms in this Acceptable Use Policy. If you do not agree to these terms, you must not use the Website.

The Website is operated by Proactive UK Limited (we or us). We are a limited company registered in England and Wales under company registration number 03647770 with our registered office located at Unit 1, Eastman Way, Hemel Hempstead, Hertfordshire, HP2 7DU.

To contact us about this Acceptable Use Policy, please email

We recommend that you print a copy of these terms for future reference.

Prohibited uses
1.1 You shall use the Website only for lawful purposes. You shall not use the Website:

1.1.1 in any way that breaches any applicable local, national or international law or regulation;
1.1.2 in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect;
1.1.3 for the purpose of harming or attempting to harm minors or vulnerable people in any way;
1.1.4 to send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards;
1.1.5 to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam); or
1.1.6 to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

1.2 You also agree not to access without authority, interfere with, damage or disrupt:

1.2.1 any part of the Website;
1.2.2 any equipment or network on which the Website is stored;
1.2.3 any software used in the provision of the Website; or
1.2.4 any equipment or network or software owned or used by any third party.

We may make changes to the Website

1.3 We may update and change the Website from time to time; for example, changes to reflect changes to our products, our users' needs and our business priorities.

We may suspend or withdraw the Website

1.4 The Website is made available free of charge.

1.5 We do not guarantee that the Website, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of the Website at any time for business and operational reasons.

1.6 You are responsible for ensuring that all persons who access the Website through your internet connection are aware of this Acceptable Use Policy and other applicable terms and conditions, and that they comply with them.

How you may use material on the Website

1.7 We are the owner or the licensee of all intellectual property rights in the Website, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

1.8 You must not use any part of the content on the Website without obtaining a licence to do so from us or our licensors.

1.9 If you print off, copy or download any part of the Website in breach of this Acceptable Use Policy, your right to use the Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Do not rely on information on the Website

1.10 Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the content on the Website is accurate, complete or up to date.

1.11 The content of the Website is intended for convenience and general information only. Nothing on the Website shall constitute advice specific to your circumstances or a recommendation.

We are not responsible for websites we link to

1.12 Where the Website contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

1.13 We have no control over the contents of those sites or resources.

Website security and compatibility

1.14 We do not warrant that the Website will be compatible with all hardware and software which you may use. Although we may put in place security measures for your protection, we shall not be liable for damage to, or viruses or other code that may affect, any computer equipment, software, data or other property as a result of your access to or use of the Website or your obtaining any material from, or as a result of using, the Website. We shall also not be liable for the actions of third parties in breaching any security measures.

1.15 Unfortunately, the transmission of information via the Internet is not completely secure. Although we will take steps to implement firewall and cyber security measures in our Website, we cannot guarantee the security of your data when transmitted over the Internet; any transmission is at your own risk. As a result, we cannot guarantee that the Website will be secure or free from bugs, viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. As a matter of good housekeeping, you should install virus protection software on any devices used to connect to the Internet and regularly check your personal accounts for fraudulent or malicious activity.

You are responsible for configuring your information technology, computer programmes and platform to access the Website.

1.16 You must not misuse the Website by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Website will cease immediately.

Rules about linking to the Website

1.17 You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

1.18 You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

1.19 You must not establish a link to the Website in any website that is not owned by you.

1.20 The Website must not be framed on any other site, nor may you create a link to any part of the Website other than the home page.

1.21 We reserve the right to withdraw linking permission without notice.

1.22 If you wish to link to or make any use of content on the Website other than that set out above, please contact

Breaches of this Acceptable Use Policy

1.23 When we consider that a breach of this Acceptable Use Policy has occurred, we may take such action as we deem appropriate.

1.24 Failure to comply with this Acceptable Use Policy constitutes a material and extremely serious breach of the terms upon which you are permitted to use our Website, and may result in our taking all or any of the following actions:
1.24.1 immediate, temporary or permanent withdrawal of your right to use our Website;
1.24.2 issue of a warning to you;
1.24.3 legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach;
1.24.4 further legal action against you; and/or
1.24.5 disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law.

1.25 We exclude our liability for all action we may take in response to breaches of this Acceptable Use Policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

Our responsibility for loss or damage suffered by you

1.26 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

1.27 Different limitations and exclusions of liability will apply to liability arising as a result of the supply of products to you, which will be set out in our General Terms and Conditions. Please read these provisions carefully before purchasing products from us.

1.28 We are not liable for business losses. We only provide the Website for domestic and private use. You agree not to use the Website for any commercial or business purposes. If you use the Website for any commercial or business purpose we will have no liability to you for any loss of profit, loss of revenue, loss of business, business interruption, or loss of business opportunity.

Changes to the Acceptable Use Policy

1.29 We may revise this Acceptable Use Policy at any time by amending this document. You are expected to check this document from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this Acceptable Use Policy may also be superseded by provisions or notices published elsewhere on the Website from time to time.

Governing Law and Jurisdiction
1.30 Please note that this Acceptable Use Policy, its subject matter and formation, are governed by English law. The courts of England shall have exclusive jurisdiction. Please note that this clause does not affect your statutory rights.

Other Applicable Terms

1.31 We can transfer our rights and obligations under these terms to any third party, provided this does not adversely affect your rights under these terms.

1.32 If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking these terms, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

1.33 Please note that use of the Website is also governed by the terms set out in our Privacy Policy and General Terms and Conditions. Please read these documents carefully and we recommend that you retain a copy of these documents for your records.

1.34 Please consider these additional terms carefully before use of the Website and/or placing an order with us through the Website. Please do contact us at if you have any questions or concerns.

Last Updated: January 2021