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Welcome to Proactive UK LTD, also known as ProAV, we are a leading and experienced international supplier of broadcast and professional video equipment based in the UK. Established in 1998, ProAV have been providing guidance and suitable equipment to photographers and video professionals for over 20 years.

At ProAV we're as passionate about camera kit as our customers. Our goal is to help you make an informed decision through personal customer service. Our customers range from budding video amateurs to major broadcasters. We stock all the latest professional video cameras and accessories from the major manufacturers and we have an in-depth know-how of the latest market trends.

Our ProAV website is easy to navigate and has all the latest products and exclusive offers throughout the year. You can visit the ProavTV channel in the Blog section for rich product information, educational videos as well as industry news and open day events. Our in-house staff offers unbiased advice and guidance, which can help you tailor specific solutions to suit both your application and budget.

*We are a fully authorised supplier and reliable video equipment store, when you purchase from us all your products will be complete with the full and official UK and European manufacturer’s warranties.

Full Demo Facilities

We have a fully equipped 1500 square ft showroom, this gives you the chance to get a hands-on experience before you buy. Our fully trained sales staff will be available to assist you and show you the latest broadcast and AV equipment, including the most recent cameras and lenses, tripods and monopods, microphones and more.

Location - Hemel Office & Demo Room

Proactive UK LTD main office is in the industrial area of Hemel Hempstead, Hertfordshire. This office has excellent road links and is conveniently close to junctions 8 and 9 of the M1. Luton Airport is just 7 miles away and Hemel Hempstead railway station has high speed rail links from London Euston.