The environment that surrounds shooting and art creation is undergoing radical changes.
In this day and age when one user may have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly according to specific purposes and settings, SIGMA stopped and questioned the inherent value of a digital camera.
As a result, SIGMA set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner, without conforming to manufacturers’ ideas of camera-centric categories and hierarchy.
Scalable; Versatile scalability An “open system” that allows one to pair the camera with not only SIGMA lenses but also other lenses and accessories, whether from SIGMA or other brands, using a variety of attachments, complete with “ultimate versatility and scalability” that makes the camera adaptable to any scenes.
Pocketable Full-frame; Impressive portability and power
The “smallest and lightest body possible” with which one can express their creative ideas whenever they want, combined with a “full-frame sensor” that is suitable for serious occasions without compromising on image quality, and “superb build quality” that makes the camera the perfect linchpin of a high-performance lens system.
A “highly intuitive UI” that allows one to move between full-fledged still and video shooting modes with just one finger, making for a “seamless and truly creative tool” that goes beyond style and genre differences.
7 shooting style suggestions with the SIGMA fp
Making it a top priority to realize these three concepts all at once and without requiring any trade-offs, SIGMA selected only the elements and mechanisms that were truly needed with no compromise to create the SIGMA fp as the embodiment of an “entirely new digital camera that SIGMA can offer to the world right now.”
It’s a camera body that changes its shapes with great flexibility centered around the user. It’s a tool that gives the user the joy of a new camera life that they themselves are yet to discover.
It’s a new system camera that will overturn the paradigm of “digital cameras.”
The SIGMA fp is here to broaden the potential of “image shooting” ad infinitum.
"Pushing limits and boundaries for any image you want"
The act of “image shooting,” reconstructed to give the SIGMA fp its signature features.
Electronic shutter for a variety of settings
“Able to shoot whenever you want, wherever you want”―to realize this concept, the SIGMA fp incorporates a construction without a mechanical shutter for quiet shooting.
This allows shooting without worrying about noise in a situation where one would have hesitated with a conventional camera because of its shutter sound. It gives no shutter shock even when shooting in quick succession at a frame rate of 18 frames/sec., eliminating even the tiniest shakes.
In addition, the absence of a mechanical shutter, whose performance level can change through continuous operation, means that the SIGMA fp is a camera with improved reliability.
Superior options in artistic picture & video creations
The SIGMA fp is a frontrunner in incorporating functions that help exploring the photographic and cinematic creations.
For instance, in addition to a number of different color modes, the SIGMA fp has newly introduced the “Teal and Orange” mode, inspired by the color grading technique commonly used in Hollywood films.
Each mode has a slider that enables adjustment of the strength of the effects to apply, providing even greater control in one’s creations. The SIGMA fp is the first SIGMA camera to employ a tone curve adjustment function in addition to “Fill Light”, a special adjustment function of SIGMA Photo Pro, and they are both available in-camera. It has also newly introduced “TONE” and “COLOR” buttons for a quick access to each of the tone control and color mode menus.
With these enhanced functions and a variety of operation elements, the SIGMA fp makes it simple and easy to create an image, in-camera with great details, be it still or video.
Advanced picture & video generating technologies
The SIGMA fp employs a number of advanced technologies for image and video generation.
The HDR shooting takes advantage of an electronic shutter to take multiple pictures of different exposures (3 frames for still photography and 2 frames for video) at once, which can then be merged into a single picture or video with a great dynamic range that could not have been achieved in normal shooting.
The Cinemagraph function, meanwhile, achieves a hybrid between still photography and video in the form of animated GIFs in which parts of a still image keep moving. With this function, the SIGMA fp is capable of creating Cinemagraphs in-camera.
Note: The HDR shooting in the Cine mode and the Cinemagraph function are to become available via firmware update scheduled at a later date.