CASE STUDY
Bringing Goldwell's Colour Vision Event to Life
Sony BRC-AM7 and FR7 Cameras Deliver Stunning Visuals and Enhanced Efficiency
Experts in Live Event Video Production & Creative Video Solutions
Bringing Goldwell's Colour Vision Event to Life: Sony BRC-AM7 and FR7 Cameras Deliver Stunning Visuals and Enhanced Efficiency
At Exhibition White City, Vibration Production and Goldwell collaborated to create an event celebrating colour, skill, and creative vision. The Sony BRC-AM7 cameras played a pivotal role in capturing the event’s dynamic energy and artistry.
The Challenge
- Goldwell’s event at Exhibition White City required capturing colour, skill, and creative vision
- The Gass Production team needed cameras with top-tier visual quality, colour science, and efficiency
The Solution
- Five Sony BRC-AM7 cameras operated by two people delivered stunning visuals
- Compact design increased seating capacity and ticket sales
- AI auto-framing enabled seamless coverage and enhanced operator creativity
The Outcome
- Five Sony BRC-AM7 cameras operated by two people delivered stunning visuals
- Compact design increased seating capacity and ticket sales
- AI auto-framing enabled seamless coverage and enhanced operator creativity
Capturing Creativity and Colour with Sony AM7 Cameras
The Goldwell Colour Vision event at Exhibition White City showcased creativity, skill, and vibrant artistry. To capture the essence of this dynamic production, Sony BRC-AM7 cameras were chosen for their unmatched visual quality, featuring exceptional colour science and image clarity. Their compact design not only enhanced the venue’s capacity, allowing for more seating and ticket sales, but also ensured seamless coverage with advanced AI auto-framing, delivering precise tracking and framing for a truly immersive experience.
"The AM7 cameras have revolutionised the way we work. The AI tracking doesn’t replace us, it empowers us to be more creative."
Dan Radford
Chief Technology Officer gassProductions
Technology in Action
The AM7 cameras operated autonomously 90% of the time, effortlessly tracking individuals on a crowded runway. Their intuitive interface and full feature set made them indispensable for this production.
Looking Ahead
The Sony BRC-AM7 represents the future of event production, blending advanced technology with human creativity. Its transformative capabilities are redefining what’s possible in live event coverage.
Related Products
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Sony BRC-AM7 Advanced PTZ Auto Framing Camera (Black)£10,794.00 £8,995.001 in stock - Order by 3pm for next day delivery.